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Executive Team

Yasser Akkaoui, is the founder of KConcept Holding, the holding company of Capital Concept, PrimeJob and NewsMedia.

Through Capital Concept, a company he founded in 2004, Akkaoui advises corporates, public institutions and family businesses in the Middle East and North Africa region on corporate governance (CG) matters. He was instrumental in the generation of a number of CG codes in Lebanon and the region for both the private and public sector.

Akkaoui founded PrimeJob in 1995, an executive search advisory firm. Through PrimeJob, Akkaoui advises corporates on the recruitment of executives and board members. 

Akkaoui is deeply involved in civil society in the Middle East. He is a Beirut committee member of  Human Rights Watch, a member of the Organization of Economic Development and Cooperation's taskforce for MENA stock exchanges and the regional consultant for the Center for International Private Enterprise. In Lebanon, he is the chairman of the Lebanese Center for Policy Studies (LCPS), an independently managed, politically neutral, think tank established in 1989. LCPS advocates for judicial reforms, transparent budget process, decentralization and local governance, and the enhancement of the function of business associations in policy making. Akkaoui is also a board member of the Lebanese Transparency Association, Transparency International’s Lebanese chapter, through which he co-founded the Institute of Directors in 2010, which aims on promoting good governance in Lebanon. He founded the Center for Strategic Studies in 2006, a Beirut based non-governmental non-profit organization dedicated to raising awareness on employment issues and developing resources strategies.

Akkaoui also represents the interests of EXECUTIVE Magazine, a Beirut based monthly English publication established in 2001 and providing analysis on Middle Eastern business, economy and public policy. He also teaches at business courses at the American University of Beirut as well as at the Ecole Superieure des Affaires (ESA). He holds a BA in Economics and an MBA.

Dina Zeidan Assouad is a project manager at Capital Concept.  Upon her return to Lebanon from New York in 2012 Dina was quickly converted to become an advocate of shareholder activism. Since then, she has played an integral role at Capital Concept, leading and managing corporate governance rating, peer reviews and assessments.  Dina started her career as an account executive at Renegade, a guerilla marketing agency in New York.  She later left to help start RO New York, boutique advertising agency, she was managing clients, operations, human resources and financials for over four years, prior to returning to Lebanon in 2011.

Badri El Meouchi is the executive director of the Institute of Directors (IoD) in Lebanon. He supervises and coordinates IoD’s efforts to promote Corporate Governance (CG) in Lebanon and the region. Such initiatives have included the drafting and launching of CG Codes in Lebanon, while continuously working to raise awareness in the private sector on the principles and benefits of CG: through organizing training workshops and events, launching a website on this subject (www.iodlebanon.org), and identifying companies which can serve as case studies in applying CG. Since 2007, he has also been working in partnership with the International Finance Corporation’s (IFC) Corporate Governance Project in Lebanon, which aims to offer Lebanese and Arab companies a variety of services through the IoD –including CG Assessments and Reviews, as well as training courses for board members and top management.

 Maya Sioufi is a consultant at Capital Concept advising on financial matters and business development. She is also the banking and finance editor at Executive Magazine. Prior to returning to Lebanon in 2011, Maya worked at JP Morgan in London for over three years in cash equities sales covering institutional clients. She holds an MSc in Accounting and Finance from the London School of Economics and a BA in Economics from the American University of Beirut. 

Experts and Consultants

Capital Concept represents a coalition of regional and international experts specialized in Corporate Governance matters and advice.

Chadia El Meouchi, Managing Partner, Badri & Selim ElMeouchi Law Firm. LLM from Georgetown University.
Mohamed Y. Alem, Managing Partner of Alem & Associates, Beirut.

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